Link Building

8 Link Building Tools You Need To Check Out

Are you planning to launch a link-building campaign to get your business going?

Then you are at the right place because in this article we are going over the top link-building tools that digital marketers use to get backlinks.

Link building is defined as the process of encouraging other websites to link to your content. SEOs and marketers use links  to boost their brand awareness and to rank on search engines like Google.

Although Google keeps revising its ranking algorithm, one factor that never goes outdated is links. External backlinks act as testimonials and a website with more quality links outrank the one that doesn’t.

With this in mind, let us take a look at eight of the coolest link-building softwares along with their specifications!

1. Ahrefs

Ahrefs is regarded as the second most powerful web crawler after Google.

This software not only supports link building but also keyword research, technical SEO audits, and rank tracking.

By clicking on their backlink profile report you can see the overview of all websites linking to your competitors. Knowing such websites helps you understand which website links you want to build.

Also, ahrefs broken backlink checker helps you find and fix any of your own sites or outbound sites’ broken links so that your visitors are not led to a 404 page.

Among other notable factors, ahrefs also lets you know which pages get the highest number of backlinks so you can imitate that strategy for other pages.

However, they demand  $7 price for a trial and the pricing for agency services can go up to $999.

2. Majestic SEO

Majestic is yet another budget-friendly SEO tool that helps you with all business-related inquiries.

Options like trust flow and citation flow indicate the quality and quantity of links pointing to a website respectively.

A page with high trust flow represents that a site has quality outbound links while citation flow only symbolizes the number of links despite their quality.

You can also keep a track of your competitors activities by using the majestic digital marketing toolkit.

Other than linking facilities majestic also does an incredible job understanding keyword research and spotting and fixing broken links.

The majestic map service starts at just $49 per month with the lite plan and goes up to $99 as you add on additional services.

3. MozBar

Moz link building tool is the second-best link analysis tool in the market after ahrerfs.

The concept of measuring a site’s domain authority was first initiated by Moz where you get to learn the overall strength and authority of a website.

Not only that Moz keyword analysis tool lets you explore how competitive a keyword is which factors in the on-page SEO.

However, their backlink checker is considered world-class having over 40 trillion links.

For backlink analysis, simply enter the URL of the desired website and sign up to moz account which will lead you to a comprehensive backlink report.

This gives you a clear understanding of the metrics required to outrank your competitors.

The standard Mozbar pricing begins from $99 and the premium package costs around $599. But they do offer a free first-month trial for you to assess its interface before upgrading.

4. Google alerts

Google alerts, in principle is not a backlinking tool but it helps in finding new prospects associated with your business.

Google alerts works as a free service by notifying you every time there is a mention of your brand.

Often a brand name gets mentioned without having any mention of your website link, which could make you miss out on some links.

Easy to set up, google alerts keep you notified every time your brand is mentioned so that you could ask the publisher to link to you.

Not only yourself you should also keep a track of your competitor’s mention to learn who they get mentioned by.

Imitating their activities can rank you equal to them

The best part about this service is that it is free and is also the simplest to use.


This list would have been incomplete without having the mention of HARO.

 HARO is shortened for Help A Reporter Out and is a tool that helps journalists connect with industry experts.

What makes HARO stand out among the crowd is that other link-building tools demand you to outreach the publishers but here you get invited by the journalists.

To experience HARO, sign up as a source where you will get all the email requests from journalists.

Seeing your niche-related subjects you can pitch yourself by justifying yourself as a suitable candidate for the project.

While doing so, be conscious to choose those topics that you have expertise in and can handle effortlessly.

Pricing of HARO ranges between $49 to $199.


As the name gives away, is a link-building software that helps you hunt for the contact information of your link-building sources.

Outreaching your prospects to pitch your content might not be the easiest task.

You could have a wonderful piece of content but what use could it be if there’s no one to benefit from it.

This is where comes in handy. All you need to do is to enter the domain name or a person and you will find all the relevant email addresses in a matter of seconds.

Experienced users attribute hunter to be one of the most accurate email-finding sources out there.

Furthermore, the active email addresses appear with a verified symbol so you are rest assured to send the email to an active source.

This tool lets you enjoy 50 searches per month for free while the pro services range around $199.

7. Buzzsumo

From getting content insights from social media to the engagement rates and several links an article has Buzzsumo covers it all!

Link building usually starts with finding influencers and experts in your niche that might be interested to link your content.

With Buzzsumo, you can identify such people who are sharing and linking to your competitor’s websites.

This way you can reach out to them to share your content too.

Furthermore, any brand mentions without the mention of links are also notified to you. Knowing that you can request that journalist to mention the link of your blog which earns organic backlinks.

All these services are covered by buzz sumo at a fairly low price of $24 per month.

8. SEMrush

SEMrush backlink gap tool helps you run a competitor analysis to identify the opportunities that link to them but not you.

 Learning about that you could use the same target websites to get backlinks from.

Also, their brand monitoring tool is a service that spots every time your brand gets an unlinked mention.

You can’t afford to let go of this opportunity of winning links, so a quick email to the webmaster asking for the mention of the link can go a long way.

Lastly, SEMrush also assists in keyword research and the keyword strategy of your competitors.

Get all these amazing services starting at $99.


Undoubtedly, links are a major factor that determines your Google SERPs.

One could do the job of finding links manually, but the time effort it takes can be reduced by using these premium link-building tools.

So, go ahead and level up your link building with the above-mentioned software!

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