Building links could cost you either of the two things: Tons of effort producing stellar content and outreaching publishers to post it with a link or spending hefty amounts to unscrupulous website owners to get a link.
The former requires your creativity and effort and takes patience for you to see noticeable results, latter on the other hand can bring quick results which might not be long-lasting.
The choice is yours to make whichever option you go for!
That said, if you have been in the SEO game for a while you must know that buying or selling links is a red flag for SEO. Because if you get caught doing any of these, you’ll get penalized as it’s against Google guidelines.
So, to have a clear overview of exactly is the definition of buying links, its different strategies, and what compels companies to do so stick around till the end of the page!
What exactly is Backlink Buying?
Paid link-building is when a website pays a third-party domain to link back to its website.
Google describes this activity in a more elaborate manner saying ‘Exchanging money, goods or services for links or sending someone product items to write a review for you’ all are categorized as paid links.
This clearly defines a fine line between natural link building and paid link schemes. Paid methods are considered taboo by google.
So, the question remains whether you should involve in paid links and why do some companies still use such techniques?
Why do brands buy backlinks?
Knowing the risks of buying links some companies indulge in the process due to the following reasons:
1. Instant results
Let’s accept the reality. Organic traffic comes over time and no website can reach that decent level of milestone overnight unless they have spent years working over link building.
It gets worse if SEO, marketing, and content creation are your domain.
You can’t be spending all your time outreaching webmasters and freelancers to help you through the journey of providing opportunities and content creation.
This makes many companies choose the easy way out.
They simply outsource a link-building service provider to cover all their needs under one roof.
By doing so, they devote themselves to refining their products and enhancing social media presence and saving time.
2. To outrank the competitors
When you see your competitors getting links from high-quality sources and boosting their google SERP it seems fair to indulge a little in the same practice and have a leveled playing field.
Many companies do not completely rely on either paid links or organic traffic but find a middle ground between both. While they work on SEO enhancements, meanwhile they buy a few paid links.
This strategy also camouflages the link buying in the eyes of Google and such brands play safe.
So, you can’t just let your competition beat you and if the industry requires you to buy links you must keep up with the trend and have a fair competition with the opponents.
3. Lack of marketing skills
One of the primary reasons why paid links are still practiced is because for some businesses it is the standard practice and all they can do for the brand.
Not every brand’s niche will revolve around advertising and search engine optimization and putting all your focus on these tools from the scratch can cost time and money.
When buying links, you offer a high domain authority website to link to you.
And such websites generally have tested the waters of various link-building industries and have plenty of experience.
Being in the company of such brands and combining efforts you’ll have a better learning experience and will see fast results.
Factors to consider while buying backlinks
Although paid links should never be your primary goal and the way to go should be to work hard in establishing connections through outreach and producing high-quality content that links naturally come your way.
Still if one wants to test how to link buying works, the following factors should be considered:
- First and foremost there is no compromise on the quality of links you attain. Start by doing some research on the domain authority and ranking of the site you want links from. Spammy sites usually lure their customers by offering many bells and whistles but the reality is quite the opposite.
- Rest assured of the strategy the service provider uses to build links. A trustworthy company would use the outreach method to establish links but if you find someone investing in private blog networks that’s a huge red flag because through it they’ll probably get penalized.
- Buying links generally could cost you a fortune. Depending on the link quality, content quality, niche, and brand strength the pricing of paid links varies. It makes sense that a website with high domain authority would provide good google rankings and will also be relatively expensive than the other.
There is no doubt about the importance of links when it comes to SEO.
It is also understood that google bots always prioritize sites that use fair means and earn links rather than use shady means.
Nonetheless, one can invest in link buying if necessary. But keep in mind the criteria of link selection. Because after all it’s all about your hard-earned money and you can’t risk taking a wrong decision for your brand.