Is your website buried under heaps of other websites where no searcher or buyer ever seems to go? Well, that’s a piece of bad news because you are potentially losing out on generating some valuable sales and leads for your brand.
Recent studies have shown that the first website on the first Google page gets clicked on by more than 28% of the searchers and the percentage falls sharply after each spot on the page.
Moreover, statistics indicate that 92% of the google traffic stays on the first google page and the second page only gets as low as 6% of the clicks!
This clearly explains how crucial it is to rank not only the first page of results but also among the topmost ranked on the first page. Or else your website will also be considered unnoticed like many others.
Therefore, SEO serves as the ‘Golden egg’ through which you can push your website to the google forefront and achieve the desired traffic to your website.
What exactly is SEO?
Search Engine Optimization shortened as SEO is the process of planning and organizing content in such a way that it improves your website’s performance in organic search results.
To determine whether a site or brand is worthy of being ranked in google, google uses ‘Google Spiders’ which are not spiders but are algorithms created by search engines.
These algorithms crawl into content and judge it depending on the language and quality of the content.
If a particular article is judged favorably, then these spiders index your website at a higher rank, and on the contrary, a website without SEO may not even come across these crawlers and rank poorly.
The end goal of SEO is to make a website rank as high as possible in google listings and for this intent SEO tips including quality content, keyword optimization, web design, link building come in handy.
3 Types of SEO
Attaining top-notch SEO content is not just about using the right keywords and stuffing the blog with them, but it can be way more complicated than that.
There are three main kinds of SEO namely On-site SEO, Offsite SEO, and Technical SEO. All these elements combined comprehensively can lead to a first-rate SEO experience.
On-page SEO is a technique that works on optimizing the individual web pages and content of your website. This includes SEO-tuned blog content, SEO images, title tags, internal links, and URL optimization.
So, the key here is to produce quality content that is unique and pertinent to the subject and also chooses the relevant keywords. These keywords are to be used in an orderly targeted manner at the right places in the right way.
The Google crawlers analyze the text of your blog to determine whether the page contains relevant information for the searchers’ query and rank it accordingly in the index.
Off-page SEO refers to actions taken outside of your website to improve your rankings within search engine result pages (SERPs). While many components affect off-page SEO, one that stands out the most is ‘backlinks’.
Backlinking happens when external websites which are relevant to your business domain link to promote your website promoting the quality of your content.
Through this process google sends some of their site’s traffic to your website, hence boosting your SERPs.
Other off-page SEO tips include social media marketing, brand building, and guest posting, but all carry the same objective of branding your site to increase the number of clicks.
Technical SEO relates to website and server optimizations that make it smooth and readable for the Google spiders to crawl and index the site as high quality.
Technical SEO is similar to on-page SEO as it focuses on improving the elements on your website including site architecture, site speed, indexing, and mobile friendliness.
Search engines give preferential treatment to those websites that are mobile-friendly, don’t contain any broken links or duplicate content.
Fixing technical SEO hence might require you to reduce the image size on your blog so that it loads faster or demand an encrypted connection between a web server and browser.
Impact of SEO for small businesses
1. Boosts your credibility
93% of all online experiences begin with a search engine! Therefore, SEO can elevate your brand’s trust and authority by bringing you in front of almost all of web users looking to buy a product or service you sell. This happens when your website ranks higher on the search engines and becomes approachable by your prospects.
These prospects can also potentially convert into sales if you manage to make an impression through the quality of your site.
However, this process requires consistent effort and doesn’t happen overnight
2. User-friendly experience
There’s a misleading notion that SEO is all about using the right keywords and phrases and building links to your website.
What equally matters with these elements is the quality and user experience of the websites.
Mobile-friendliness, high-quality interface, fast loading speed, and swift navigation can easily yield more customers.
3. Increased conversions
SEO is a hyper-targeted and customer-centric technique that requires keyword analysis to generate organic traffic.
By understanding the SEO schemes and exploring the trending searches and relevant keywords you can optimize your website to attract the most relevant traffic.
Increased traffic and engagement result in better sales.
4. Easy on budget
Compared to marketing and advertising campaigns, SEO tools can be cost-effective if done by using the right strategies.
So, instead of splurging hefty amounts on testing waters by using marketing strategies, simply hire an SEO agency or individual.
Quality content with proper SEO incorporation will increase conversion rates and return your investments.
In a nutshell, SEO is a much more complex process than infusing the right keywords into your website. The consistent effort with all the SEO tools can lead to your site ranking on no 1 spot but that too is not an overnight journey.
Furthermore, SEO is the most eminent source in generating organic traffic and a website with optimized search engines stands a far greater chance for conversions than the one without it.