Upon listening to the general term ‘SEO’, you must be thinking about optimizing the page for keywords, URLs, and image optimization.
But the reality is that SEO is a super vast domain and comprises plenty of other factors to be optimized for your site to rank.
That is to say, there are two main kinds of SEO that need to be distinguished because if you fail to implement either of them chances are slim for you to rank.
On-page SEO mostly deals with the optimization of factors that are in your control but Off-page SEO refers to the ranking factors that occur off your website.
This article will serve as a complete understanding guide for off-page SEO and its fundamentals. So, stick around till the end to boost your websites’ ranking!
What is Off-page SEO?
Just like any physically present business gets appreciation based on the quality it provides.
Off-page SEO also is all about the referrals, backlinks, and positive reviews from your customers that boost your search engine result pages.
So, off-page SEO is all those activities that take place away from your website to enhance your authority, trustworthiness, and credibility.
Statistical data has shown that off-page SEO covers about 50% of the ranking factor weight which means that having a good off-page foundation can be a game-changer and can make you rank amongst other competitors!
Off-page SEO fundamentals
1. Valuable Backlinking
Building backlinks are at the core of off-page SEO. Search engine algorithms determine the rank of your page by the quality of backlinks you get from brands or the general audiences.
Google considers backlinks equivalent to votes of approval and judges you as a credible website and pushes you towards the SERP forefront.
However, some people use spammy ways to earn links like link exchange schemes and are also noticed by crawlers as fraudulent.
So, the best move is to produce such high-value content that the brands themselves are urged to mention you.
Otherwise, you could promote your business and ask clients to leave you with a good review.
2. Social Media Marketing
Undoubtedly social media plays a massive role in magnifying the SERPs. Whether it’s through Twitter, Facebook, Instagram, or Linkedin you need to be responsive and engaging towards your customers to get them to like and share your content.
Hooking them up through interesting conversations and responding to their comments and queries can act magic to your site ranking if you manage to get a few backlinks.
Also, make connections with social media influencers and get them to either mention or share your brand name.
This SEO tactic can bring hoards of clicks towards you.
At the end of the day, learning from experienced gurus sharing the same domain as yours is never a bad idea.
3. Broken Link Building
Broken link building is an effective link-building strategy. Broken links serve no purpose on your site and only lead your customers to a 404 gateway which can have a detrimental effect on your off-page SEO.
A broken link could either be due to a deleted page or a mistyped URL.
Either way, it can give your domain competitors a chance to outreach that page and use it for their content.
This could cause you a major loss in your business hence it’s crucial to spot broken links not only on your website but also from other websites you would want to earn a link from.
Firstly, make certain that you have quality content in your stock that could replace with that broken link.
Tools like screaming frog, ahref, and check my links help you identify and fix such broken links. Then reach out to the webmaster through an email notifying them about your page and that broken link.
4. Guest Posting
Guest posting, if done correctly can bring plenty of views and clicks to your website.
Also known as guest blogging this activity requires you to write content for another person’s blog to build authority, exposure, and brand awareness.
Guest posting serves as a win-win situation for both the host publishing your article because he gets to attract a fresh audience to his blog and you get to have backlinks.
However, keep in mind to reach out to only those bloggers that have a similar niche as yours and also have high domain authority.
For this purpose, you need to identify your keyword and post it on google by writing either ‘Keyword + write for us’ or ‘Keyword + submit an article’ or ‘Keyword + guest post’.
You’ll find plenty of publishers waiting for you to write for them!
5. Local listings
Local SEO is the activity of optimizing a website to generate traffic and increase brand awareness.
This SEO tool also plays a huge role in off-page SEO because statistics have indicated that 46% of all Google searchers have the local intent. Meaning, your local directories need to be perfectly optimized for your leads to find you.
All you have to do is to link yourself with a renowned business listing site like google my business, yelp, or foursquare with your details including, your name, address, business hours, and phone number.
This strategy can not only bring local but also international customers. Also, if you establish good customer service some positive reviews on google can do the trick!
6. Forum discussions
Forums are online discussion boards that allow users to have meaningful conversations with the audience about their domain subjects.
Sign up on forums like Yahoo Answers, Quora, and Reddit and actively respond to threads, queries, and express your suggestions and advice to the community.
This practice gives you exposure to new customers and also helps you understand the needs and wants of already existing customers.
Make sure to post on forums that are relevant to your business so that as an expert you can provide knowledgeable information out there.
Where necessary, you could also add a link back to your website if it genuinely answers a question. But do so sparingly, because forums do not permit direct marketing.